| Where the video is processed | Uploaded to Submagic's cloud | On your computer. Cutting, reframing, and rendering stay local. |
| How you start | Upload a file or a YouTube link. No install | Desktop app. No account to cut or export. |
| The job it is built for | Caption styles, B-roll, silence removal, avatars, and scheduled shorts | Long local videos — podcasts, streams, vlogs, webinars — into Shorts. |
| Reframe | Formats clips for short-form platforms in their editor | Face tracking to 9:16. |
| Captions | Styled AI captions, which is the product's lead feature | Whisper on your computer, burned into the export. |
| Publishing | Schedule and publish to TikTok, Reels, and Shorts | Direct YouTube upload. No TikTok, Instagram, or LinkedIn scheduler. |
| Teams and brand kit | Shared workspace and brand controls | No team workspace, brand-kit library, or API. |
| How you pay | Subscription, priced on their site | Free, or Pro as a one-time license. Optional AI Cloud add-on. |
| Platforms | Browser. They also document an API | Windows, macOS (Apple silicon), and Linux. |